by GERARD ADLUM — Growth marketing is more important for B2C brands than ever Growth marketing comes in many forms, and anyone involved with marketing at some level is obviously driving growth. Or at least is aiming to. But in a B2C context, growth marketing is often called “customer marketing” and is a strategy around nudging existing customers towards repeat purchases, upselling added services…

What are we trying to achieve with our web push campaign? — What are we trying to achieve with our web push campaign? When thinking up new use cases and campaigns, the primary question to answer is; what business goal does this web push help us achieve? Or, to think about it another way, what action do we want the recipient to take? The answer shapes every aspect of the campaign, from your…

by GERARD ADLUM — Online learning, or e-learning, has been touted as the future of education for the better part of a decade. Well, that’s no longer the case; it’s very much the present! Just last year, the industry was projected to be worth $325 Billion by 2025. The events of the past few…

by GERARD ADLUM — On May 13th, we hosted an outstanding panel discussion featuring some of Europe and Asia’s most innovative banking professionals. The topic was Fintech’s CX Battleground: Building a customer experience-lead bank, and unsurprisingly, given the multiple approaches that banks are taking to this challenge, there were plenty of disagreements along the…

GERARD ADLUM — How much can you really improve your push notification campaigns? Push notifications are frequently high-performers, driving all sorts of use cases at multiple stages in a customer’s lifecycle. Whether you’re looking to engage and onboard a new app user, or drive a prospect towards their first conversion on your website, push notifications will help. If you’re looking for a new…

by GERARD ADLUM — Web push notifications are a relatively simple and cost-efficient means of engaging with website visitors and remarketing to existing customers. When used correctly they can offer a better ROI than email. They also allow you to engage a wide range of users, in real time and with dynamic content. …

by GERARD ADLUM — Website notifications go by a few names, but whether you know them as web pushes, browser pushes or desktop notifications (even though that one is not strictly accurate) it all refers to the same thing. In this guide, we’re going to look at a couple of the high-value use cases…

by GERARD ADLUM — Switching email service provider (ESP) has never been easier. If you’re reading this article then it’s obviously something you’re considering. Some marketers are reluctant to do so, anxious that they may experience a temporary loss of service or dip in performance during the transition phase. …

by GERARD ADLUM — Creating customer segments is all about dividing your audience into smaller groups based on things they have in common. Naturally, you can do this by age, location, gender and other demographic classifications. This is only the beginning, however. In this article, we’re going to look at some of the ways…